Reports · Three Modules

Drei Reports.
Ein System.

Robust evidence for brand, audience and communication decisions. Each report stands on its own and can be booked individually — combined they form a coherent view of your market.

01
Audience
40–60 Slides

Persona Report

Who are the consumer groups in the market — and what moves them? 1,400+ socio-demographic factors linked to online behaviour.

Details →
02
Communication
20–30 Slides

Communication Report

How does the competition communicate — topics, tone, motifs, brand attributes? Foundation for positioning and white-space analysis.

Details →
03
Tracking
continuous

Brand Performance Tracking

How is the strategy executed over time? Continuous scoring at touchpoint level — as report or as software (LUMIFAI Edge).

Details →
Bookable individually or combined · Pricing scales with number of competitors and markets
Report 01 Audience Analysis
01

Persona Report

Our algorithm links 1,400+ socio-demographic factors with online behaviour and clusters each market individually based on relevant competitors, channels and interests.

Segment the market Find growth personae Audit competitive coverage Briefing foundation
Delivery PDF · Keynote 1–5 working days · DE / EN
Size 40–60 slides + Executive Summary
Price from € 4,900* scales with competitors & markets
* Indicative price for 1 market + 3 competitors · excl. VAT
What you receive
  • 01

    Condensed persona briefs

    Per persona: aspirations, demographics, behaviour, brand preferences — condensed on one page.
  • 02

    15+ detail charts per persona

    Media habits, brand preferences, attitudes, purchase behaviour — to the percentage point.
  • 03

    Growth matrix

    Identification of promising personae based on census data and societal trends.
  • 04

    Identify attractiveness drivers

    Test elements of your own brand strategy for statistical effect — which levers actually move each persona?
Example questions
„Which personae exist in the market and how large are they?
„How do they differ in needs, interests and socio-demographics?
„What kind of content resonates most with them?
Persona · Affluent Connoisseurs
SHARE 18%
CONNOISSEUR

Demographics & Behaviour

Age 55+72%
Income88%
Urban64%
Male58%
Premium affinity91%

Cluster distribution

Independent Collectors Anteil ~ 13% Affluent Connoisseurs Anteil ~ 33% Milestone Upgraders Anteil ~ 21% Style-Led Explorers Anteil ~ 20% Bespoke Investors Anteil ~ 14% STATUS-ORIENTIERUNG BEZIEHUNGSORIENTIERUNG
Report 02 Communication Analysis
02

Communication Report

Structured overview of competitive communication across key touchpoints. Discover white spaces — before the competition does.

Find white spaces Sharpen positioning Read competitive tonality Sharpen creative briefs
Delivery PDF · Keynote Up to 72 hours · DE / EN
Size 20–30 slides + Executive Summary
Price from € 1,900* scales with competitors & channels
* Indicative price for 1 market + 3 competitors · excl. VAT
What you receive
  • 01

    Topics & tonality mapping

    Social media, websites, digital and OOH — brand tonality and topic focus per competitor.
  • 02

    White-space analysis

    Identification of unoccupied topics and motifs in the competitive landscape — foundation for positioning.
  • 03

    Conscious vs. subconscious

    Behavioural-psychology models address subconscious needs — VAD, archetypes, risk-reward, Human Values Scale.
  • 04

    Modular structure

    Configurable per question — also applicable to employer branding with the same methods.
Example questions
„Which topics and values differentiate a brand from its competition?
„Which needs does competitive communication address?
„How do topic priorities evolve over time? What drives engagement?
White-Space Map
INTERIOR N=12
EMOTIONAL RATIONAL EXKLUSIV MASS
WHITE SPACE
„Handwerks-Ikone"
Craft · Tradition (us)
Design · Aesthetics
Comfort · Wellness (comp.)
Sustainability
Technology · Smart
Report 03 Brand Performance Tracking
03

Brand Performance Tracking

Continuous measurement of strategy execution at C-level — available as report or as software via LUMIFAI Edge.

Measure strategy execution C-level reporting Competitive benchmark Content optimisation
Delivery Report · Software Setup 7–12 days · continuous · DE / EN
Scope 30–50 pages + Executive Summary
Price On request scales with touchpoints & markets
Custom pricing based on scope · excl. VAT
What you receive
  • 01

    Touchpoint scoring

    Systematic scoring of every asset (posts, websites, campaigns) along attractiveness, differentiation and consistency.
  • 02

    Audience attractiveness

    Evaluated against the custom personae from Report 01 — within the platform.
  • 03

    Operations to C-level

    Detail views, traffic-light scoring and attractiveness-vs-reach rankings — context on every organisational level.
  • 04

    Robust KPI base

    ρ = 0.89 Spearman correlation with direct, survey-based media testing from prior projects.
Example questions
„How consistently do we execute our brand strategy over time?
„Where does the competition focus?
„How attractive are specific organic & paid assets for our audience(s)?
Brand Strategy Tracking
LIVE · Q2
JANMÄRMAIJULSEP UNS · 78 COMP A · 62 COMP B · 51
Attractiveness
78/100
↑ +6 Q/Q
Differentiation
64/100
↑ +3 Q/Q
Consistency
82/100
↓ –2 Q/Q
Delivery · Next step

Bookable individually. Stronger as a system.

Each report is delivered as a PDF deck, optionally as Keynote source. Tracking is additionally available as software (LUMIFAI Edge). In 30 minutes we'll clarify which combination fits your question.

Book a call → See consulting
Format
PDF · Keynote · Software
Turnaround
2–5 days per report
Language
DE · EN
Pricing
scales with competitors & markets
Combinations
individual · Report 01+02 · all three