SPOTLIGHT ON YOUR BRAND · EST. 2020

Your brand,
finally measurable.

From data chaos to clear decisions: we make your brand strategy visible — simple, fast and affordable. For brands, marketing teams and agencies that want to steer branding with facts instead of gut feeling.

Positioning · White-space analysis

Scan 01/03
Your brand Competitive avg. White space
Profiling potential
Dimension A · +38%

One consulting system for every moment — from idea to execution.

No plain data reports — interlocking services in mix & match, built for agencies and in-house brand teams alike. We help assemble reliable benchmarks, track execution across channels, and surface the signals that matter. So you move from assumption to action, with confidence.

The path to a
competitive edge.

A live cockpit for brand leaders. Whether daily tracking of your own brand strategy across audience attractiveness, differentiation and consistency, or commissioning individual analysis reports: with Edge, the right brand insights are always at your fingertips.

edge.lumifai.de / dashboard / q2-2026
Brand Health · Gesamt
Rolling 90 Tage · aktualisiert vor 12 Sekunden
90d
30d
7d
24h
Brand Index
87.4
↑ 3.1 vs LY
Net Sentiment
+71
↑ 4.2
SoV
38%
↓ 1.1
Forecast 30d
+6.8%
conf. 92%
Sentiment vs. Forecast Band
actual forecast peers

“Can't ChatGPT do this?

LLMs are brilliant at qualitative desk research. For robust, structured analysis across thousands of content units per brand and category — they are notoriously lazy, inconsistent, and prone to hallucination. Our platform is purpose-built for exactly that.

01

Big data, not a sample

Dozens of proprietary algorithms capture tone, motives, brand attributes and touchpoint behaviour — consistent across millions of content units. Where LLMs give up after a handful of touchpoints or web pages, we capture every piece of content a brand produces.

02

Trained on human behaviour

Every one of our KPIs is validated against human coders and established market research — with documented reliability coefficients. No free fantasies, no "hallucinations" — only replicable results.

03

Established models

VAD, archetypes, Human Values Scale, risk-reward — specialised models from linguistics and behavioural research underpin our analyses.

5.400+
brands in the system
9,5 Mrd.
content units analysed
12+
country markets

The most frequently asked questions.

What sets LUMIFAI apart from other market-research institutes?

+
We combine classic primary research with proprietary AI models and big-data sourcing. The result: decision-ready foundations in hours instead of weeks, with rigorous statistical depth.

How long does it take to roll out LUMIFAI Edge?

+
Typically 3–5 weeks from kick-off to live cockpit — including data integration, category training and stakeholder onboarding.

Who are the analysis and reporting solutions for?

+
With their strategic perspective, our products and analyses are primarily aimed at decision-makers with strategic responsibility. Our ambition is to support our clients in reflecting on and assessing day-to-day operational developments in the context of their defined brand strategy, potential competitive dynamics and audience preferences — or in formulating a data-driven brand strategy in the first place. Beyond that, our insights also help strategic partners such as agencies, management consultancies or investment firms gain a market overview in a time- and budget-efficient way — e.g. as part of due diligence.

What does my brand need for an analysis?

+
In principle, no brand is excluded from analysis with our approach. Size (start-up through global market leader), industry and geographic reach are not limiting for our models.

What is the advantage over traditional market research or social listening?

+
Classic market research is indispensable for highly specific product questions or tests. We deliver the strategic layer on top: continuous, broad, industry-agnostic and with competitive visibility — saving you classic field costs.

Can I connect LUMIFAI Edge with existing BI tools?

+
Yes. Native connectors for Tableau, Power BI and Looker plus an open API let you embed LUMIFAI into your existing BI landscape. Data export available any time as CSV or Parquet.

From the LUMIFAI lab — what's on our mind.

Analyses, essays and interesting insights on brand, data and AI. Published regularly — and also on our LinkedIn channel!

We look forward to a conversation
with you.

Tweaks