About us · Since 2020

Spotlight on
your brand.

We are a hybrid team of data scientists and strategists — with the ambition to make gut feeling measurable. Founded in Frankfurt, with love for brands all over the world.

FOUNDED
2020 · Frankfurt am Main
CLIENTS
Startups, SMEs, multinationals and agencies
LUMIFAI Team
The next generation of market intelligence
Market research, big data and AI — united in one scalable approach.

We are changing the brand world and making it measurable, together.

Mission

Data that carries brand decisions.

LUMIFAI combines billions of data points with cutting-edge AI to give you the right foundation for every decision around your brand. Tailored to your individual goals, we monitor the entire industry environment, give you detailed insight into consumers and market dynamics, anticipate trends and forecast likely reactions to your brand decisions.

Vision

No more gut feeling as a decision basis.

In a volatile, data-driven world, gut feeling has no place: strategic decisions in brand-aligned leadership need a solid foundation. LUMIFAI combines the best of social listening, market research and consulting into a cost- and time-efficient one-stop solution for every operational and strategic question of brand leadership — whether for start-ups, mid-sized brands or global market leaders.

Four principles that are non-negotiable for us.

1

Insights, not data

Every analysis pays into a concrete brand outcome. Data for data's sake we leave to others.

2

Entrepreneurial spirit

We are entrepreneurs ourselves and help you reach your goal as efficiently and economically as possible.

3

Bespoke Standard

For our analytical processes we select sources and measurement methods specifically tailored to your individual challenges.

4

Passion & variety

We love brands and we love working with people who love their brands. You feel it in every project.

Six years. One promise consistently kept.

2020
Founding

Grinding in Frankfurt am Main

Pivot from the world of quantitative hedge funds — we transfer our know-how to the brand space.

· 01
2021
First algorithms

Persona analysis from online behaviour

Development of the first proprietary algorithms for persona analysis based on online behaviour.

· 02
2023
LLM Integration

Making brand communication measurable

Integration of the LLM revolution into the measurement of brand communication.

· 03
2024
Launch

LUMIFAI Edge goes live

Launch of LUMIFAI Edge — the live cockpit for modern brand leadership.

· 04
2025
Synthetic personas

Pre-testing & attractiveness measurement

Development of synthetic persona models for pre-testing and attractiveness measurement.

· 05

One vision, one promise.

Marius Streb, Gründer LUMIFAI

Between surface-level social listening and slow-moving market research lies a gap — and that gap is exactly where the hardest job of brand leadership lives: translating strategy into operational decisions. We built LUMIFAI to close that gap and make gut feeling measurable.

Marius Streb
Founder & CEO

Up for an espresso in Frankfurt am Main?

Whether as a client, candidate or simply out of curiosity — we look forward to having you over.

Suggest a meeting →