LUMIFAI gives brand and sales teams direct access to defensible audience, competitor and impact data — no expensive panels, no weeks of field time. For B2C as well as B2B, from mid-market to enterprise.
The right data-driven foundation for creative meetings, ideation or the exploration of new markets and market potentials. In B2C you often fight with data silos that are tedious to query; in B2B the picture of actual customers is often thin. We deliver compact reports that give strategic kick-offs the ground they need — in hours.
ChatGPT, Claude & co. have long become fixtures in many organisations. Together we make your identified personae and communication or competitive insights available right inside them — you work individually and exploratively with the data, query synthetic personae, analyse campaigns and much more.
Classic market research delivers snapshots at high effort per wave. We derive deep psychographic personas from existing digital traces — continuously refreshable, at a fraction of the traditional effort. Especially valuable for B2C brands in saturated markets.
The biggest B2B problem: little defensible data on the individual roles in the buying center. We profile decision-makers, users and influencers based on their professional communication, topic focus and information sources — the foundation for precise account marketing and sales enablement.
Which brand attributes are over-occupied in your category — and which are still available? Based on the communication analysis we derive several positioning routes and test their resonance with your audience personas. Instead of gut feel: data as decision basis.
Before entering a new market or segment, the defensible data foundation is usually missing. We provide persona and competitor profiles for target countries and segments — without international field research, in two weeks instead of twelve, with the same methodological depth.
Classic brand health studies run once a year and cost six figures. We deliver continuous touchpoint-level tracking — attractiveness, differentiation, consistency — as a monthly-refreshing dashboard. For CMOs who want to see shifts earlier than the competition.
The typical marketing argument: performance team reports strong CTRs, brand team worries about consistency. We deliver a view that connects both — performance output per touchpoint paired with the strategic consistency of the content. For sales-marketing teams who have to defend media spend to the board.
A 30-minute intake is enough to identify which module delivers the right answer to your current strategy or positioning question — calibrated to what your team needs right now.
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