LUMIFAI EDGE

The path to a
competitive edge.

A live cockpit for brand leaders. Competitive differentiation, consistency across your channels and country markets, and attractiveness drivers for your audience — all visible with a single click.

Request a live demo → Discover features
Excerpt · Brand X · Q2 2026
Attractiveness68.4↑ 2.0
Differentiation72.1↑ 3.0
Consistency81.3↓ 1.0
Digital Reach+6.8%conf. 92%

Monitor brand worlds and
competitors in your category.

/ 01

Touchpoint-Tracking

Capture and systematically score every touchpoint — including the competition's — with zero effort.

/ 02

Strategy compliance

How consistently your brand strategy is executed across channels, markets and countries — at a glance.

/ 03

Success drivers

Which motives and communication elements resonate with which audience — and which levers stay unused.

/ 04

Digital Reach

How online attractiveness and digital visibility are composed — from search, social presence, views and more.

The cockpit in action.

The dashboard condenses the three core KPIs at a glance — your brand vs. the competition, across all channels. You see immediately where your brand is strong and where a signal needs attention, before going deeper.

app.lumifai.com/tracking/dashboard
TRACKING·OVERVIEW
Updated 3 min ago

Brand performance overview

12 MQuarterQ1 26Q4 25
Filter
Traffic light 75–100 Strong 55–74 Medium 0–54 Weak Adjust thresholds
49,9%
Gesamt
Differenzierung
How clearly you stand out from competitors
↓ –0.1 vs. previous period
70,9%
Total
Konsistenz
How consistent your brand appearance is across channels
↓ –0,1 vs. Vorperiode
ChannelAttractivenessDifferenzierungKonsistenz
Social Media
6 sub-channels
50,9
50,9 / 100
38,8
38,8 / 100
71,1
71,1 / 100
Earned Media
PR · press · mentions
68,0
68,0 / 100
↑ +1,4
72,0
72,0 / 100
↑ +3,1
76,0
76,0 / 100
↓ –0,2
Owned Media
Website · Blog · Newsletter
81,0
81,0 / 100
↓ –0,3
54,0
54,0 / 100
↑ +1,1
89,0
89,0 / 100
↑ +0,4
Drilldown · Differenzierung
Pick a KPI on the left · timeline, breakdown and touchpoints on the right
Attractiveness
Differenzierung
Konsistenz
Select KPI
3 Dimensionen
01 Attractiveness
68
02 Differenzierung
72
03 Konsistenz
81
Narrow category
5 von 12
Alle Kategorien
72
Peak Topics
60
Positionierung
52
Needs
50
Value Prop.
50
Storytelling
45
Verlauf · Differenzierung · Alle Kategorien
eigene Marke vs. 2 Wettbewerber
Top touchpoints · strongest differentiation
je Score
Print · Sommerkampagne
Score 79 · +8 vs. Wettbewerb
Editorial · Brand Story
Score 74 · +6 vs. Wettbewerb
Social · Reels-Reihe
Score 41 · –9 vs. Wettbewerb
Wettbewerb · Performance
Positioning vs. competition · across generations
Alle
Gen Z
Mil.
Gen X
Position
5/8
↑ +1 Rang
Score
51
↑ +3 Q/Q
Strongest cohort
53
Millennials
Positioning · attractiveness × digital dominance
each dot = one brand · top-right quadrant = market leader
100 75 50 25 0 0 25 50 75 100 ATTRAKTIVITÄT DIGITALE DOMINANZ MARKTFÜHRER PREMIUM-NISCHE MASSENMARKT UNDERDOG Marke A Marke B Marke C Marke D Marke E Eigene Marke · 51
Ranking · Gesamt
across all generations
Marke A
70
Marke B
64
Marke C
60
Marke D
55
Eigene Marke
51
Marke E
39
Bewegung im Quartal
vs. Vorperiode
Brand A overtakes Brand B
+3 pts · strongest jump in the set
Eigene Marke · Gen Z
+2 Pkt. · Position 4 → 3
Marke C · Boomer
–4 Pkt. · Position 1 → 2
Attractiveness · per audience
Which brand attributes resonate — and for whom
Allgemein
Gen Z
Mil.
Gen X
Boomer
Gen Z
22%
↓ –12
Millennials
31%
↑ +4
Gen X
36%
↑ +6
Top-Attribute · Resonanz vs. Nutzung
underused → highest leverage
Attribut A
+42
Attribut B
+38
Attribut C
+36
Attribut D
+33
Attribut E
+31
Empfehlungen
je Cluster
Mehr · 9 Attribute
High resonance, underused — here lies the lever.
Halten · 4 Attribute
Usage and resonance match.
Weniger · 2 Attribute
Niedrige Resonanz, hoher Aufwand.
Touchpoints · strongest resonance
je Attribut
Editorial · Brand Story
Attribut A · 79 · +8 vs. Wettbewerb
Print · Sommer
Attribut B · 74 · +6 vs. Wettbewerb
Newsletter · Issue 42
Attribut C · 71 · +5 vs. Wettbewerb

One brand, 28 markets — one strategy.

An international pharma group discovered that its brand strategy was being executed very differently across 28 country markets. With LUMIFAI Edge, consistency was lifted by 28 % within 11 weeks — decisive for recall, especially in the era of AI-mediated search.

At the same time, it became visible which traits of Asian markets drove particularly high audience attractiveness — and looped back as inspiration into the European home market.

28 country markets Quarterly meet-ups Multi-Channel
Live Case

"28 countries, one global strategy — consistently executed."

IndustryPharma · Global
SetupInitial measurement + quarterly meet-ups with LUMIFAI Edge
Scope28 countries · all touchpoints · all channels
TeamGlobal Brand, Local Marketing, Insights
28
Country markets
+28 %
higher consistency
+4,9 %
engagement (all channels)

Three entry points. One cockpit.

Pulse
from €1,390 / month

For focused brand tracking with one core brand and a defined competitive set.

  • 1 brand + 4 competitors
  • Quarterly data updates
  • Up to 6 sources
  • Standard personae
Let's Talk
Enterprise
On request

For global brand portfolios with custom data requirements and integrations.

  • Unlimited country markets
  • Unlimited sources
  • Custom models & personae (incl. B2B)
  • Custom configuration
  • 24/7 Support & SLA
Let's Talk

See Edge live for your industry.

30-minute demo, optionally with a first data analysis of your brand as illustrative material.

Book demo → View reports