Consulting · for brand consultancies & agencies

The service spectrum
along the customer
lifecycle.

LUMIFAI supports brand consultancies and agencies across every relevant phase — from pitch initiation through positioning work to strategic performance measurement. Modular, data-driven and client-safe.

01
Mandate initiation
Pitches + due diligence
Fast, data-driven support for compelling pitch concepts and precise industry analyses.
1–24 hrs · report · chatbot
02
Mandate execution
Positioning +
communication strategy
In-depth personas, communication analysis and communicated brand attributes as the foundation of your strategy work.
2–5 days · 3 modules · mix & match
03
Mandate extension
Performance measurement +
strategic retention
Brand performance tracking as continuous evidence of impact — and the lever for follow-up mandates.
7–12 days setup · continuous
01

Pitches + due diligenceWin new mandates with solid insights — in hours, not weeks.

TYPICAL DURATION1–24 hours
DELIVERABLEReport · pitch deck
FLAGSHIP

Standardised reports

12–24 hrs

Tailored reports based on selected modules of our communication analysis. Enable quick KPI benchmarking against chosen competitors or industries — targeted data support for pitch concepts.

Included
  • Across used brand attributes and topical focus
  • Competitor benchmarks at touchpoint level
  • Quick-win insights for differentiating pitch storytelling

Chatbot connection to LUMIFAI databases

1–2 hrs

Generate your own due-diligence reports via the LUMIFAI reporting chatbot — including brand positionings and industry audiences. Lets you plug in your own company-specific data on top of what LUMIFAI already analyses.

Access to
  • LUMIFAI industry & competitor databases
  • Extensible with your client data
  • Self-service via chat interface, GDPR-compliant
02

Positioning + Communication strategy The strategic foundation — four reports that feed straight into your mandate work.

TYPICAL DURATION2–5 days per module
DELIVERABLESlides + strategy input
MIXstandalone or combined

Brand strategy & foundation

Communication Report →

Which brand attributes are actually being communicated by competitors — and which are unowned? Data-backed answers to the core questions of any brand strategy, not workshop gut feel.

What the reports deliver
  • Attribute occupation across the full competitive set
  • Identify "white spaces" for differentiating positioning
  • Tonality and topic audit across touchpoints
  • Drop-in chapter for the strategy deck

Positioning routes & narratives

Persona × Comms →

From persona needs and communication analysis we derive several competitive positioning routes — each backed by values, motivations and white spaces. You curate, the client decides.

Output for the strategy phase
  • 3–5 routes with values, motifs and tonality profile
  • Persona resonance per route (score 0–100)
  • Competitive distance: how distinctive is each route?
  • Argumentation aid for client workshops

Audience sharpening & market entry

Persona Report →

In-depth personas with values, needs, media usage and trigger topics — not as cliché profiles, but as a data foundation for re-targeting, portfolio decisions and market entry into new segments or geographies.

Strategic application
  • Persona clusters with deep psychographic profiles
  • Touchpoint affinity per cluster (for media planning)
  • Market-entry assessment for new audiences or countries
  • Detailed insights from 1,400+ persona factors

Creative briefing & motif steering

Communication Report →

From the communication analysis we extract concrete motifs, topic clusters and tonality guidance. A defensible briefing basis for creative teams — and a guardrail against 'interchangeable advertising' in saturated categories.

Output for creative & pitch
  • Motif and topic heatmap per persona cluster
  • Do's & don'ts grounded in the "white spaces"
  • Reference moodboards from the LUMIFAI corpus
  • Compatible with existing brand guidelines
03

Performance measurement + strategic retention Tracking as a strategy tool — the lever for follow-up mandates.

SETUP7–12 days
OPERATIONcontinuous
FORMATSSoftware · Report

Strategy compliance across markets

Tracking Report →

Whether the positioning decided in Munich actually lands in Madrid, Milan or Manchester — visible per country, touchpoint and quarter. International roll-outs become measurable instead of getting lost in local adaptations.

What you deliver to the client board
  • Compliance score per market: is the strategy being executed?
  • Touchpoint drift analysis across countries
  • Competitive benchmark per market in the same grid
  • Early-warning signals before local teams diverge

Performance marketing meets brand strategy

LUMIFAI Edge →

The missing bridge between media KPIs and brand work: we connect touchpoint performance (CTR, engagement, reach) with strategic consistency — showing where performance spend actually pays into the positioning rather than diluting it.

What emerges in the quarterly review
  • Strategy consistency × performance output per touchpoint
  • "Brand-dilutive" vs. "strategy-aligned" spend shares
  • Recommendations: re-allocation across channels
  • Roadmap for the next 12 months of follow-up mandate

Why agencies deliver faster with us.

Standard approach

Market-research wave

  • 6–12 weeks from briefing to report
  • Primary fieldwork required, expensive, field-time dependent
  • Snapshot — not continuous
  • Mostly single-brand view, no competitive context
  • Validität: abhängig von Panel-Qualität & Feldzeit
LUMIFAI approach

Hybrid of AI & research

  • Pitch report in 24 hours, full analysis in 3–5 days
  • Existing data + AI — no field time, scalable
  • Continuous tracking instead of a one-off wave
  • Competitive set always in view — white spaces visible
  • Surfaces the delta between communicated aspects and actual customer desires

Which lifecycle phase are you in right now?

A 30-minute intake is enough to clarify which module fits best — and which insights you can put to work concretely inside your agency.

Suggest a meeting →