From data chaos to clear decisions: we make your brand strategy visible — simple, fast and affordable. For brands, marketing teams and agencies that want to steer branding with facts instead of gut feeling.
No plain data reports — interlocking services in mix & match, built for agencies and in-house brand teams alike. We help assemble reliable benchmarks, track execution across channels, and surface the signals that matter. So you move from assumption to action, with confidence.
Data-driven insights to underpin your strategy concepts — with competitive benchmarks and category signals that make pitch assumptions defensible and show your client you understand the industry's needs.
Robust audience insights grounded in online segmentation. We reveal which groups really matter and where desires remain untapped — the foundation for differentiating brand decisions.
From data to direction: we identify white spaces in motifs, colour worlds, topical focus and tonality, and help build differentiating positioning and creative routes.
Strategy that steers itself. We measure how your positioning is executed at touchpoint level and surface deviations at C-level — continuously and without overhead.
A live cockpit for brand leaders. Whether daily tracking of your own brand strategy across audience attractiveness, differentiation and consistency, or commissioning individual analysis reports: with Edge, the right brand insights are always at your fingertips.
LLMs are brilliant at qualitative desk research. For robust, structured analysis across thousands of content units per brand and category — they are notoriously lazy, inconsistent, and prone to hallucination. Our platform is purpose-built for exactly that.
Dozens of proprietary algorithms capture tone, motives, brand attributes and touchpoint behaviour — consistent across millions of content units. Where LLMs give up after a handful of touchpoints or web pages, we capture every piece of content a brand produces.
Every one of our KPIs is validated against human coders and established market research — with documented reliability coefficients. No free fantasies, no "hallucinations" — only replicable results.
VAD, archetypes, Human Values Scale, risk-reward — specialised models from linguistics and behavioural research underpin our analyses.
Analyses, essays and interesting insights on brand, data and AI. Published regularly — and also on our LinkedIn channel!